Adam & Eve store controversy

A few weeks ago I heard about opposition to the Adam & Eve store (www.adamevestores.com) being built at the northwest corner of Highway 54 and Fayetteville Road, and it got a higher profile this weekend, with coverage in the Herald Sun and the News & Observer (which I notice linked to the petition but not the store's website, where people could judge the company for themselves).  I was wondering what that little building was for.  It does have large windows on a busy intersection, but other than that, I don't see what the fuss is about.  The online petition (www.petitiononline.com/savesdur/petition.html), now with 1316 signatures, says nearby "family oriented" communities are being infiltrated.  It is a major intersection, and teens walk by (much of the way on a highway without sidewalks), but it is a completely commercial area.  I assume that many of the opponents wish the company did not exist, or was at least hidden away somewhere, for moral reasons.  In the N&O, the petiton writer says Adam & Eve is putting its "value system" in the face of the community, but how do we know that the community doesn't buy this type of merchandise?  There have to be limits and the company is about the capitalist commercialization of sex, but I don't think sex is a dirty or shameful subject in itself, so these stores have their place in society.  From what I've heard, Adam & Eve, which is based in Hillsborough, is not much more than a lingerie store, so I don't see a big problem.  Opponents should have started sooner, because the store was almost done by the time they spoke out, and officials say that Adam & Eve is not an "adult establishment," so it has the correct zoning anyway.  I notice that the store still has some trees in back, and that sets a better example than the other developments on the intersection, assuming the trees are on Adam & Eve's property.  The newest development, next to Crooked Creek, moved or demolished a few houses, filled a large farm pond, and cut the few trees that were there, but now nothing is being built.